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Confidence in your personal talent is more important to the close than the actual product
Coach your teams to stay ARC (Assertive, Refined and Confident) during negotiations. Negotiations are generally combative and keeping ARC in the forefront of your mind pay dividends. Watch Chris Do smash this rebuttal to a price objection. Confidence supersedes all. People buy from passionate people. #confidence #salesmafia
Anthony Allen
1 min read
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How he partnered with Coke
Enterpise sales and stategic partnerships are a different animal. When approaching an enterprise level account you cannot simply jam your product down their throat. It takes finesse, patience and an understanting of who and what you can leverage to your advantage in the process. With any "big boy" a complex revenue sharing agreement, different opinions among a group of decision makers, red line legal items, can all delay a close. With all that it's important to understand
Anthony Allen
1 min read
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What's your best closing line?
My favorite thing over the last 20+ years are the tactical conversations I have with other salespeople. It doesn't matter if you're new to the game or a dinosaur. We all have those one or two talk tracks that are lightning in a bottle. Keep you ears open, learn and leverage each one in your day to day. The incomparable Coach Burt always dropping gold on his audience. Credit: @therealbradlea @michealburt
Anthony Allen
1 min read
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