How he partnered with Coke

Enterpise sales and stategic partnerships are a different animal. When approaching an enterprise level account you cannot simply jam your product down their throat. It takes finesse, patience and an understanting of who and what you can leverage to your advantage in the process. With any "big boy" a complex revenue sharing agreement, different opinions among a group of decision makers, red line legal items, can all delay a close. With all that it's important to understand you still have the ability to move more efficiently and close faster than the rest. Jesse Itzler proves that creativity is quite possibly the most important factor in any enterprise deal. #enterprisedeals #salesmafia

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