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Writer's pictureAnthony Allen

Price objections can be a great thing

Far too often we see novice salespeople and even veterans absorb price objections yet respond with frustration or a "well now it's over" attitude. Change your perspective and see it as a great tactical way to pivot the conversation closer to a sale. Good things happen when a prospect tells you their fears. Matt Easton provides us with a great example of how to allow the conversation to continue after a price objection.


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